Don’t stop innovating

Nowadays is really important for every size companies to keep constant innovation, it’s important to know the latest technologies and research on their business area to be competitive and to stay alive. The economic situation it’s not as good as we want it to be, and we have to stay alert if we want to continue with our business.

¿How to innovate?

Ok, so you want to innovate on your company but you don’t know how to start. Let’s analyze how other companies are innovating on their business areas. For example let’s see what is Google doing:

Launch new products, test the market:

Google is constantly launching new products, they are not afraid, they make good products and they test it on the market, after launching the product Google evaluates the reaction of the market and if it’s not good the product is closed, you can check on The Official Google Blog and see how many products they closed last spring.

Improve your successful products:

You can think that your successful products are already finished but for sure that you can think on new improvements to make this successful products even better than they are. For example Google has announced these days a new feature on Google Maps for Android, now it’s possible for you to figure out where you are and see where you might want to go when you’re indoors.

Make your best product even better

Google is constantly improving it’s search engine, if Google is the most used search engine in the world it’s because they are always adding new and interesting features. Google is always updated with a fresh and stylish design. They’re going to launch the next stage of their redesign, a new Google bar that will enable us to navigate quickly between their services.

It’s really difficult to be as innovative as Google, they have a really big structure. But you can begin to innovate with little improvements that will make your company more competitive.