Mostrando entradas con la etiqueta social networks. Mostrar todas las entradas
Mostrando entradas con la etiqueta social networks. Mostrar todas las entradas

jueves, 17 de noviembre de 2011

What we want from technology?


We create technology to fit our needs, wants and desires. We have been developing technology since we appeared on earth, our first big technology discovery was the wheel and since then we haven’t stopped creating and developing new technologies to meet our needs.

Technology of our days has nothing in common with that primitive technology that was developed to help us with primary tasks, in the past we need to resolve problems like hunting faster or making fire. Nowadays our needs are more sophisticated, Siri’s recent release is a perfect example of how our wants, desires and needs are becoming very complex. Siri was born to change the way we interact with mobile devices, it’s a technology that makes the mobile experience better, and helps humans to make a better use of the mobile devices. Siri is also helping blind people to improve their use of mobile technology.

Technology is the engine of big and powerful industries, but it’s also the heart of amazing projects that help people with their lives. We develop new technologies to help ourselves and to have a better life. GPS, Smartphones, and Social Networks, makes us a kind of super-humans, with skills such as communicating with others in seconds, finding everything we want wherever it is or being available to everyone everywhere we go.

This interesting features are making our world a better place, we have to use this technological knowledge to make things that could help other humans to improve their quality of life and to make our wold a fairer place to live. Technology of our days is designed around how people naturally do things, so it’s really easy to know how something works. This interesting fact make us think that the future will be a really amazing place where technology will serve us.

miƩrcoles, 5 de octubre de 2011

New risks for companies


Thanks to a recent survey, PricewaterhouseCoopers has detected that social networks and mobile devices are the most important new risks for the company’s information security. Companies have to adapt their security strategies to a new reality that comes in a difficult economic time, this complicates the possibility to develope quick and effective strategies to improve security

To conduct the survey PWC have interviewed more than 9600 executives responsible for security and technology, someof the most interesting is that for example 57% of respondents did not have a security strategy on Social Media or mobile gadgets, in Spain this percentage rises to 62.5% quite remarkable percentage considering the penetration in Spain of social networks and mobile gadgets.
On the other hand 54% of respondents believe that cloud computing is improving security systems, this is an interesting fact that reflects the favorable reception that is taking the cloud in the business.

Organized attacks known as Advanced Persistent Threat (APT) are one of the most important emerging risks, these attacks target international organizations systems, they attack systems vulnerabilities and seriously damage the computer systems of large and important organizations. Overall (72%) respondents trust in their security systems, and a half of the respondents estimate that the budget on security will be increased on their companies in the next twelve months.

Companies are facing hard times, the information leakage risk is increasing due to staff cutbacks and low cost strategies, this facts makes it difficult to achieve desired security objectives for companies.

Security systems have to be adapted to this new reality, a lot of people in the staff of different companies are using social networks, the messages sent by them contain professional and personal information and this messages can cause an impact on the company reputation or can damage the security of the company, a new reality has born and companies must be prepared for it.